Authors frequently comment that writing short stories is tougher than writing the longer ones, the novels and so forth, because of the space constriction. The idea is to get the point across effectively in fewer words; therefore each word must be carefully selected. A precise meaning must be conveyed with each sentence. Remember quality short content is king. When writing online content, this is especially relevant and, keeping a few guidelines in mind, it gets easier with practice.
This you will obviously do before writing the article. Think about what you’re going to write about or what angle you’ll take on a particular topic. Once that is decided, then simply list out all the points you think might be relevant. This is merely ‘scratch’ work and you do not need to worry about making it neat or well-written. After making the list, start sorting out what you can use from what you can’t. Use who, what, where, when and why questions to help you do this. Delete the irrelevant.
2. Jump right into it
Start your article and don’t beat about the bush. Do not attempt to ‘let things develop’ in an organic, natural flow. Decide what you are going to talk about and then get into it. This is especially relevant for online content, since the internet is a medium of extremely instant gratification. Put down all your ideas in a logical sequence. One should naturally transition into the other. Be brief.
Pick a good headline. The best way to do this is to think of all the keywords that the article includes and then attempt to relate them to pop culture in some way. That normally makes you look quite clever, but if you can’t be bothered doing that then just write something that informs the reader what the article is about. (See above title as example.) Do not use more than six to eight words.
4. Keeping it sweet
Do not write overly long introductions or conclusions. As with your main content, these should be brief and to the point, outlining why you’re writing the article, why the content is important or relevant to the reader in some way. Once you have written out your entire article, go over it once or twice more, deleting unnecessary words and repetitions. Use simple language and be precise about what you are saying. Always remember to do a word count and trim down if necessary.